We love industry. Telling the stories of the people behind the scenes making and managing things is something we love shining a light on. We cast real people in this campaign, and love the diversity of amazing folks we found. Casting is one of our favorite things to do and dialing in the right group to make campaigns sing is so rewarding. Vegar Abelsnes is so good with talent and make even first timers super comfortable on set. These images show what a great vibe we had on set.